Overheard Ad Student

July 1, 2010 - Permalink

My offices neighbor is a small ad firm. The other day. A student came in looking for an ad job. “When I was a freshman I wanted to do graphic design, but they’re too anal. It’s just decoration”

I think I get something completely different out of that message than some others. read: “my execution skills are weak.” I rather like being able to ideate, effectively communicate a message and idea, and execute it beautifully. Execution is nothing without an idea and thought—obviously, I’m a big believer in that—but what good is an idea that looks like shit?